Sometimes McLuhan got into trouble with these 
off-the-cuff musings. I suppose the worst aspect, 
if you want to call it that, was there was 
somewhat of a tendency to superstition. Which 
again is a false order imposed on reality. Also, I 
suppose a touch of paranoia. For example, one 
period of his life, in the early ’50s, he tended to 
talk a lot to his friends, he had enough sense not 
to write about this, but to his friends he’d always 
be mentioning about the Masons and the Free 
Masons as a kind of conspiracy, people everywhere 
were at work thwarting his work. That’s the kind of 
bogus order in the universe, the conspiracy theory. 
So it’s a flip side of what were basically his